How to Use Facebook for Internal Communications

by Andy Walton

Facebook's user-friendly nature and wide range of access methods make it an ideal choice for internal communications within an organization. Although the service should not be used to discuss sensitive details, such as financial information, Facebook offers a collaborative and fun alternative to traditional internal communication methods, such as email. However, it is important to consider which Facebook products to use in your communications, as some are better suited to private discussions than others.

Private Group

Facebook groups offer a space for individuals to have discussions and share documents. Group discussions are rather like profile wall posts, with members able to “Like” and comment on posts made to a group wall. Groups are an ideal method of internal communication over Facebook as they can be made secret, meaning that only group members can search for and view posts in the group. Facebook groups also have a shared “Files” tab, allowing group members to upload files for the group to share.

Facebook Messaging

Facebook messaging is ideal in situations where you need to communicate with others in real time. The Facebook messaging service is effectively a built-in instant messaging client for the site, allowing you to send quick messages to friends or colleagues. However, messaging may become cumbersome if you need to contact all the members of a large group at once, as Facebook messages display as one long thread rather than a series of individual wall posts and can become confusing if many people start talking at the same time.

Wall Posts

Posting on a person's wall is a good way of getting her attention, as whatever you have posted shows up right at the top of her profile page. Wall posts can be made visible to custom groups of people, meaning that you can use walls for internal communications without having anyone outside the group see your initial post. However, it is worth noting that others in the group could potentially take what you have posted on their wall and share that content with outsiders.

Take Precautions

When using Facebook for internal communication, you should always bear in mind that your communication is taking place on a third-party website over which you have little control. You should never post financial records or customer details onto Facebook, as they may be visible to Facebook staff even if they are set to private. This in turn could leave you in breach of data protection regulations. In general, you should restrict your internal Facebook communication to practical matters, such as scheduling meetings and exchanging ideas.

About the Author

Andy Walton has been a technology writer since 2009, specializing in networking and mobile communications. He was previously an IT technician and product manager. Walton is based in Leicester, England, and holds a bachelor's degree in information systems from the University of Leeds.

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